Technology, Me & The Sea

I've always dream of what it would be like to enjoy the simple life. To trade in the rat race and head toward a more slower paced laid back existence. The setting for Augie March's latest video "Pennywhistle" is for me what dreams are made of. Unfortunately the clip doesn't involve a bitch either side of me and a cuban cigar but thats another dream for another day (perhaps another blog).

Ok so by now you've already taken off for rolling dunes and breezy sundays right? If not stay with me. You get out your fishing rod (carved of wood ofcourse), you pack a thermos of coffee, tip out the coffee you accidently made and refill with Jamisons. Then you throw on your favourite beanie and knitted sweater maybe shove a few sandwiches in your bag and you head to the beach. Sit and fish your life away in sweet serenity.

Now enter technology.

So before you set off on your endless fishing trip through sleepy seaside towns, you've gone online the night before and read a shit blog you wished you'd never bothered reading and should of just hype machined what you needed. Upon watching the film clip this tosser has posted, you do what you should have done originally and hype machined the mp3, download it, add to the ipod and set yourself up for a life away fishing and listening to ultimate tunes.

Augie March's latest fits so perfectly into this recipe for heaven and if your lucky like me, you'll have an ipod that plays videos (or you'll just be a bastard and have an Iphone that does it all) and you'll watch this clip while you wait for that never arriving first bite. Hell you even throw on "one crowded hour" for good measure because you remember you stole that off a good blog like Sandwich Club or WhotheHell last year.

The art of fishing is not to catch a brace or two for a friends breakfast but to waste your days away in blissful irrelevance.

Augie March's latest track is really good by the way and their latest album Watch Me Disappear is out 11th October.