The Beautiful Game

I don't need to begin this post with an introduction about the profound impact getting your band's tracks on a popular video game soundtrack can be. For the whiteboydancefloor bloggers, it is all about the Fifa10 football game at the moment and many nights have been spent in fierce battles for drunken supremacy.

Now I'm not a fan of just throwing out endorsements for anything outside of music but I make clear exceptions for the Fifa video game, I am hopelessly inlove with it. Personally, my addiction has meant that I was forced to intentionally leave my controller at a friends place just to ensure that some of my university studies were completed. The Fifa franchise has been a big winner for EA Sports and when Fifa09 was released on PS3, Fifa witnessed a graphics and game play improvement that really put the final deadly blow to the ProEv football games (in my opinion).

Now you part time Fifa players may not have been infected with the Fifa10 soundtrack completely just yet but if you are an everyday Manager Mode fiend like myself, you know the tracklist order and you sing along. Even the non-English songs I can resist pretending I know the words to.
"Cos in the Daylight I don't pick up my phone" with the awesome De La Soul cameo anyone?

Getting an all important track on a game soundtrack has yielded great results for Aussie bands trying to infiltrate the overseas market. Even before they get there, people know their music without even realising it.

While I've always been a modest fan of Children Collide, having their song "Skeleton Dance" shoved down by throat everyday while I try and take Chelsea to victory has engraved the track in my head forever (or atleast until Fifa11). The clip is a great advertisement for both a tremendous track (albeit a remix) and for the exploits of probably the best video game in the world ever.

Oww and let's just clear one thing up, while gaming is definitely geeky, you cannot tell me gaming is the soul realm of the geek. While there will always be your geeks who pimp-out their computers like hotrods, you're hard pressed to find any 20 something male who doesn't own some kind of console.

For any band, it's marketing at its finest.



Myspace: Children Collide